College football fans on Saturday night saw a new commercial promoting Brigham Young University, and it wasn’t your standard montage of classrooms and laboratories.
Actor Jon Heder, of “Napoleon Dynamite,” stood in an animated video with unicorns and other creatures to promote BYU’s reputation as a place where innovative businesses are born. “Unicorn" can be a business term for a private business worth $1 billion, FOX 13 explained.
FOX 13 also reported that BYU fans, who saw the commercial on ESPN as the Cougar football team beat the University of Arizona 28-23, had mixed reactions.
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Editor’s note: The Salt Lake Tribune and FOX 13 are content-sharing partners.