Where White People Meet, the Utah-based dating website that turned a lot of heads when its first billboard went up in West Valley City, has expanded its advertising out of state.
On Tuesday, the company unveiled its second billboard — this one in Arizona — with a Twitter post, which mentions that the sign can be seen along Interstate 40. Like the Utah original, the Arizona billboard features a stock photo of a white couple alongside information about the dating site.
The first billboard came down in January after complaints, according to the company.
Sam Russell, the Bountiful man who launched the site in December, has said that it was "not racially motivated at all," noting that the site doesn't limit membership to white people and has gained some members of color.
When the Utah billboard was pulled, Russell said that he planned on posting more outside of the state.
mmcfall@sltrib.com
Twitter: @MikeyPanda
Donate to the newsroom now. The Salt Lake Tribune, Inc. is a 501(c)(3) public charity and contributions are tax deductible