Who celebrates Valentine’s Day the most? It’s not who you think, a Utah company’s survey finds.

More than 600 people responded to the survey in early February.

(Leah Hogsten | The Salt Lake Tribune) Heart-shaped whoopie pies, part of a Valentine's Day brunch offered in 2021 by Utah's Cuisine Unlimited. A new study finds that chocolate and candy will make up 30% of the 2022 Valentine's gifts being purchased.

It turns out Valentine’s Day isn’t just for women — 70% of men are planning on spending the holiday with their significant others, compared to only 48% of women.

That’s according to data found by Vivint, a Utah-based smart home and security company.

It is an odd survey for a home-security company to be conducting, but Heidi Mendez, a senior public relations manager at Vivint, said that “after seeing some of its customers’ fun doorbell footage related to romance and dating (awkward first dates and fun flower deliveries), Vivint reached out to customers to see their thoughts on, and plans for, Valentine’s Day.”

Vivint tallied 627 customers responding to the survey, between Feb. 3 and 6.

The survey shows 24% of Americans are planning not to spend any money on the Valentine’s holiday. Those who do plan to spend money are going to stick to the usual gifts: Chocolates and candy (30%), flowers (28%), self-care clothing or products (11%).

The survey also found that 76% of men plan to give gifts, while only 63% of women do.

Overall, 85% of the survey respondents said they would be celebrating the holiday — with 58% spending it with a significant other, 24% with family, 12% by themselves, 6% with a best friend, 3% with a close group of friends, and 1% in a large group. The other 15% don’t plan on marking the holiday at all.

The survey found that 66% of millennials, those people between the ages of 26-41, will spend the day with a significant other — a higher percentage than any other age group.