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Through aggressive product placement in Korean TV, this American sandwich chain is getting a fresh image

In popular dramas, pristinely clean Subway shops pop with bright colors and serve as the setting for business meetings, social gossip and dates.

(Jean Chung | The New York Times) A Subway restaurant is shown in Gyoenggido, South Korea, Feb. 11, 2021. The sandwich chain's aggressive use of product placement has made it a ubiquitous presence on South Korea's television shows.

(Jean Chung | The New York Times) A Subway restaurant is shown in Gyoenggido, South Korea, Feb. 11, 2021. The sandwich chain's aggressive use of product placement has made it a ubiquitous presence on South Korea's television shows.

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By Seth Berkman | The New York Times