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Margaret Sullivan: Canning Bill O'Reilly and other media men won't change a thing. Here's what would.

Media companies have to address the deep-seated gender inequality that’s at the root of this mess.

FILE - This Oct. 1, 2015 file photo shows Bill O'Reilly of the Fox News Channel program "The O'Reilly Factor" in New York. The Fox News Channel says the company knew a news analyst planned to file a sexual harassment lawsuit against O'Reilly when it renewed the popular personality's contract in February 2017. The New York Times reported Saturday, Oct. 21, 2017, the company renewed the TV host's contract after he reached a $32 million settlement with the analyst. (AP Photo/Richard Drew, File)

FILE - This Oct. 1, 2015 file photo shows Bill O'Reilly of the Fox News Channel program "The O'Reilly Factor" in New York. The Fox News Channel says the company knew a news analyst planned to file a sexual harassment lawsuit against O'Reilly when it renewed the popular personality's contract in February 2017. The New York Times reported Saturday, Oct. 21, 2017, the company renewed the TV host's contract after he reached a $32 million settlement with the analyst. (AP Photo/Richard Drew, File)