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Southern Utah University campaign calls out offensive Halloween costumes

With tagline ‘My Culture is not a Costume,’ posters released online and on the Cedar City campus showing diverse SUU students holding photos of stereotypical ethnic characters.

(Photo courtesy of Southern Utah University) The Center for Diversity and Inclusion at Utah’s Southern Utah University’s has launched a “My Culture is not a Costume” campaign on campus, featuring SUU students holding photos of racial and ethnic Halloween costumes in an attempt to raise awareness of cultural sensitivity. The images were posted online and around the Cedar City campus on Friday.

A Southern Utah University campaign is reminding people to dress respectfully this Halloween by not reducing racial and ethnic groups to stereotypes.

A series of posters, launched online and around SUU’s campus on Friday by the school’s Center for Diversity and Inclusion, shows diverse SUU students holding photos of racially and culturally insensitive outfits, under the tagline “My Culture is not a Costume.”

Center director Maria Martinez said in a statement the campaign is intended to start a dialogue about cultural appropriation on the Cedar City campus.

“We don’t want to perpetuate the culturally inaccurate stereotype,” Martinez said. “I think this campaign gives the underrepresented and marginalized students a voice to speak out.”

With offices located in the university’s Sharwan Smith Student Center, the Center for Diversity and Inclusion has a stated mission of providing academic, emotional, financial, and social support to SUU's multicultural and LGBTQ students.

Its “My Culture is not a Costume” campaign includes images of SUU students who are black, Latino, American Indian and Polynesian.

(Photo courtesy of Southern Utah University) The Center for Diversity and Inclusion at Utah’s Southern Utah University’s has launched a “My Culture is not a Costume” campaign on campus, featuring SUU students holding photos of racial and ethnic Halloween costumes in an attempt to raise awareness of cultural sensitivity. The images were posted online and around the Cedar City campus on Friday.

Sunny Sims, a junior at SUU, said she is proud to be featured on a campaign poster, which shows her holding a photo of a woman dressed in blackface and false breasts.

“Representing an entire race as a Halloween costume is wrong and offensive,” Sims said in a statement. “You are turning what I look like into a joke and mocking historical oppression.”

(Photo courtesy of Southern Utah University) The Center for Diversity and Inclusion at Utah’s Southern Utah University’s has launched a “My Culture is not a Costume” campaign on campus, featuring SUU students holding photos of racial and ethnic Halloween costumes in an attempt to raise awareness of cultural sensitivity. The images were posted online and around the Cedar City campus on Friday.

And Erick Peña, a freshman, said people need to be aware of the pain their costumes can sometimes cause.

“You generalize my whole culture and heritage when you dress-up like an ‘amigo’ and shout in broken Spanish,” Peña said in a statement.