Reggie Bush was the centerpiece of Southern California's last football dynasty. He inspired players to become Trojans and continued to be adored by USC fans while spending a decade in NCAA-mandated exile from the college.
USC welcomed back Bush on Wednesday, 10 years to the day the NCAA slammed the program with sanctions that included cutting off official ties to the only Heisman Trophy winner to have his victory vacated.
“I’ve dreamed of this day for 10-plus years, and I’m excited to come home!” Bush said in a statement.
Bush played running back at USC from 2003-05, leading the Trojans to a pair of national championships. Five years after he was gone, Bush and USC were penalized by the NCAA after an investigation determined he and his family received impermissible benefits while he was still in school.
USC President Carol Folt wrote in a letter to Bush that all restrictions had been officially removed and he could now “be afforded the privileges and courtesies extended to all Trojan football alums.”
The school also ended its disassociation with former basketball star O.J. Mayo, who also was sanctioned for receiving impermissible benefits as part of the same broad investigation into USC athletics.
Bush's Trojans teams won national championships in 2003 and '04 and had a 34-game winning streak during his career. He ran for 3,169 yards in three seasons, averaging 7.3 yards per carry, and scored 42 touchdowns.
He won the 2005 Heisman, with 1,740 yards rushing and an 8.7-yard average per carry. But the award was vacated because of the NCAA sanctions. He voluntarily returned the statue to the Heisman Trophy Trust before the organization had a chance to strip him of it. Bush is the only Heisman winner to not be recognized by the Heisman Trust.
“To say that I don’t want the Heisman back would be a lie," Bush said in an interview on “The Herd with Colin Cowherd” on FS1. “One hundred percent I want my Heisman Trophy back.”
Heisman spokesman Tim Henning said the trust was aware of USC's announcement regarding Bush but had no immediate comment.
The NCAA sanctions also led to USC being stripped of its 2004 BCS title, though The Associated Press still recognizes the Trojans as national champions for that season.
Bush remains one of the most popular players in USC history. No Trojans player has worn Bush's No. 5 since he left.
“He was the reason why a lot of players joined USC," said Rams receiver Robert Woods, who played for the Trojans from 2010-12. "He’s a part of the USC tradition. Greatest USC football player, in my opinion. He needs a statue, too.”
Bush was drafted second overall by the New Orleans Saints in 2006. He said on FS1 that even though he went on to a productive 11-year NFL career, the way things ended at USC burdened him.
“This always lingered in the back of my head. It always lingered in the back of my mind," Bush said. "It's the thing that always kept me up late at night, almost every night. It's the thing that kind of haunted me, too, as well.”
The NCAA determined Bush received gifts and cash from a marketing agent who had hoped to represent him when he became a pro.
The sanctions against USC were some of the harshest the NCAA has handed down in the last 20 years — even compared to similar cases. The Trojans were banned from the postseason for two years and stripped of a total of 30 football scholarships over three seasons.
Initially, Bush was banned permanently from associating with USC, but a tweak made in 2017 by the NCAA's Committee on Infractions to its procedures reduced all previous lifetime disassociation penalties to 10 years.
Bush began working for Fox Sports last season as an analyst on its college football Big Noon studio show with former USC teammate Matt Leinart. He returned to the Los Angeles Coliseum for a Trojans game for the first time when the Fox show broadcast from inside the stadium before a Friday night contest between USC and Utah.
Bush was not acknowledged by the school during that game. His number has not been among those displayed in the coliseum end zone along with other USC Heisman winners such as Marcus Allen and O.J. Simpson. But Trojans fans celebrated Bush's return that night, wearing his No. 5 jersey and chanting “Reg-gie! Reg-gie!”
“Throughout this process, one of the consistent themes that emerged from my discussions was how much Reggie Bush means to our former players, USC alumni and fans everywhere,” said USC athletic director Mike Bohn, who took the job last fall. "I’m confident that Reggie will use his incredible platform and influential voice to support and empower all of our student-athletes.”
AP Sports Writer Greg Beacham contributed to this report.