Coming soon to a commute near you … even more advertising!

Gone are views of mountains, replaced with a dazzling array of constantly changing billboards along the major beverage corporation interstate (formerly I-15). Watch out for congestion around the pharmaceutical-sponsored interchange! Drive to your job near the exit now sponsored by a multilevel marketing company. Struggle to see the flashing emergency lights amid the auto dealership ads adorning the UDOT Incident Response vehicles!

Don't worry, UTA commuters — you get to join in the fun, too! Ride to work aboard the insurance-company-sponsored TRAX line. It only takes a bit of adjustment to remember the stations sponsored by a rotating cast of technology and food companies.

And please, don't drive distracted!

Michael Baker, Salt Lake City