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Summit County declines to fund Sundance marketing for 2026 festival

Here’s who received the county’s 2025 Restaurant Tax Grant, and how much.

(Francisco Kjolseth | The Salt Lake Tribune) Park City’s Main Street is pictured during the Sundance Film Festival on Thursday, Jan. 23, 2025.

This article is published through the Utah News Collaborative, a partnership of news organizations in Utah that aim to inform readers across the state.

The Summit County Council approved all of a committee’s recommendations for divvying up $4.37 million in restaurant sales tax dollars May 7 — except when it came to the Sundance Institute.

“If this is the swan song, I’m not sure that reinvesting the money at this point in that particular entity is maybe the right way to go, and I just like to know what Council thinks about that,” Councilmember Roger Armstrong said at the meeting.

His colleagues agreed. The Sundance Film Festival is leaving Park City after 2026 for Boulder, Colorado.

Sundance had asked for $225,000, the usual amount it wants to market the festival. The Restaurant Tax Committee recommended $85,000, less than half of what they awarded the event last year.

The council told the committee to select another organization or organizations to receive the money instead.

“If it’s just being used to advertise in the Wasatch Front for an organization that’s leaving the Wasatch, I’d rather take that money and invest it into a local organization that is committed to helping the people in our community,” Council Vice Chair Canice Harte said.

The Salt Lake County Council similarly voted to pull its funding contribution to the 2026 festival at a meeting in early April.

Read the full story at KPCW.org.