In the film, Nanny enters the world of New York City's wealthiest families with their couture clothing and expensive tastes. Megaplex 20 at The District recreated that world in the 400-person banquet hall with fancy food and designer shopping, transporting patrons into scenes from the film.
"We thought it would be a fun way to involve the community and showcase the suites and the catering at The District," says Teresa Royce, the theater's events manager.
Adds Dave Bollard, marketing manager for the theaters, "We have huge facilities, and we wanted to use them more."
The theater found success with its first such project, Movies on Mondays, or MOMs. The events have been popular with mothers wanting to see movies with their small children. The theater becomes kid-friendly, with valet stroller parking, some extra lighting and quieter sound to accommodate sleeping infants.
Following MOMs' success, Megaplex Theatres decided to do more special events using its vast facilities. "We tried it with [the movie] 'Hairspray,' and we had a huge response," Bollard says. "We created a social event that was fun for people to come see the movie, eat some food."
A best-selling book before it became a movie, "The Nanny Diaries" was one of the most anticipated "chick flicks" of the year. With that in mind, The District's marketing team created a New York City-inspired atmosphere designed for girls who love to shop, get their hair done and shop some more.
One of the highlights of the event was free makeovers by students at Sherman Kendall's Academy of Beauty & Arts. Women and girls had their hair done in trendy New York styles, learned the latest looks in makeup and had their nails done.
Vendors included Purse Plus, which offers hip handbags; Duchess Baby, which had a display that featured dainty bracelets and "bling-kies" for babies; and Sister's Home, with antiques, art and jewelry. The event also featured two fashion shows.
"So many vendors wanted to participate that we had to turn some away," Royce says.
The menu, which was catered in-house, included a bistro-influenced buffet of appetizers and desserts. Highlights included beef Wellington balls, coconut shrimp, egg rolls and New York cheesecake.
Friends MaryAnn Tillotson of Highland and Dawn Thompson of South Jordan brought their daughters to the theater for a girls' night out.
"Shopping and trying to win stuff are my favorite things," says 9-year-old Amber Tillotson.
"I'm excited for the dessert," adds 10-year-old Hailey Thompson.
Sixteen-year-old Amanda Tillotson nannies part-time for her neighbors and says "The Nanny Diaries" is the perfect movie for her.
"The Nanny Diaries" package included dining, shopping and a movie for one price.
"We don't charge a lot of money," Bollard says. "It's more to create an experience."