But a proposal to dub a Kimball Junction thoroughfare as New Main Street has some folks in Old Town Park City fuming.

"This just crosses the line," says Park City Mayor Dana Williams.

In this historic mining-camp-turned-ski-town - where the Marsac School became City Hall and where the Old Miners Hospital became the library - names always have been a bit squishy.

The library later moved to the Karl Winters building, which also houses the Jim Santy auditorium.

And don't even try to keep track of name changes at area watering holes. Whatever happened to The Cozy Last Chance and Alamo saloons, anyway?

Even without imbibing, things can get downright confusing in a place that boasts developments named Silver Springs, Silver Summit, Summit Park, Park Meadows and Silver Meadows.

Nonetheless, denizens of Old Town are fed up with Kimball Junction commercial enterprises doing business on Park City's name.

Old-timers felt wronged in the 1980s when the outlet mall at the junction opened its doors as "The Factory Stores at Park City."

These days most of Snyderville Basin refers to itself as Park City, thanks partly to a U.S. Postal Service decision to label all ZIP codes in western Summit County as Park City.

"If you interviewed 100 people, 90 wouldn't know where the city limit ends," the mayor concedes. "But the idea of putting 'Main Street' in an unincorporated area is just ridiculous."

To make matters worse, Williams says, Park City's Old Town has it own "new" Main Street - between Heber Avenue and 14th Street - complete with shops, restaurants, hotels and condominiums built a decade ago just north of the historic Union Pacific Depot.

In 2002, however, developers broke ground seven miles north of Park City on a mixed commercial/residential development just east of the junction of Interstate 80 and State Route 224 and gave it the moniker Newpark.

In keeping with that theme, street signs have gone up along the central boulevard labeling it as "New Main Street," explains Jim Doiney, a partner in the project.

"Everyone in the greater Park City area trades on the name Park City," Doilney says. "We named it New Main Street because people in the basin deserve a Main Street, too."

Newpark, with its planned mix of office, retail and residential uses, aspires to be the center of the community springing up at Kimball Junction. It's about three years from completion. "There are 2,000 Main Streets across the U.S.," Doilney says, "and no one has ownership of the words 'Main Street.' "

Even so, Park City plans to make a formal protest to Summit County, the mayor says.

Generally, developers get to name the streets within their projects, according to Nora Shepard, Summit County's community-development director. The exception is when confusion can lead to a public-safety issue, leaving emergency personnel unsure where to respond.

In the end, the Summit County Commission may have to decide if New Main Street keeps its name or if, like a lot of things in Park City, it's just too confusing.