OK, make that "Wilde."

Salt Lake County Councilman David Wilde plans to announce today that he will challenge two-term incumbent Dan Snarr.

"Murray is such a central location," Wilde said Tuesday. "It ought to be the premier place in the entire valley, even more so than Salt Lake [City]."

Snarr maintains he has Murray headed in that direction by redeveloping troublesome areas and making the city of 45,000 people more attractive to builders while protecting the community's low tax rates.

He points to Intermountain Health Care's hospital campus under construction just south of 5300 South and State Street.

"We've just barely got started with what can happen," Snarr said. "We've worked hard to put [Murray] in a position to be financially successful."

Wilde welcomes the IHC project at the old smelter site as well, but he argues the city must move faster to redevelop other areas that "could be nicer."

The difference between the candidates - both of whom are two-time election winners - may come down to soccer.

Wilde dings Snarr for backing public financing of a Major League Soccer stadium. Murray is competing against much-bigger Salt Lake City and Sandy in hopes of landing Real Salt Lake's permanent home.

The Wilde says taxpayers already are being stretched through existing bonds - for the Clark Planetarium, the Children's Museum of Utah and other projects - and cannot afford to foot half the bill for a $60 million sports venue.

"There just comes a point where enough is enough," Wilde said.

Both candidates are longtime Murray residents. Before his election as mayor, Snarr co-owned a landscaping business. Wilde, who is an attorney, owns a Murray firm, which publishes a newsletter on civil law. His family moved to Murray when he was a toddler and, except for 10 years in Magna, he has lived there since.

Acknowledging that Wilde is a formidable foe, Snarr pledges to campaign hard to spread his message.

"I've got to put the shoe leather to the ground," Snarr said.

"It's always hard to beat an incumbent," he said. "I don't think I'm going to walk in there and waltz away with it."

Wilde does find himself in an enviable political position. If he loses to Snarr, he still has one year left on his council term. If he wins, he would resign the county seat.

A possible replacement: Taylorsville Mayor Janice Auger, who already has announced she won't seek re-election. Auger wouldn't say Tuesday if she is interested in Wilde's seat, but conceded she "thought" about running for the County Council.