One ad, called "Floor Debate," featured three lawmakers' recorded statements about Amendment 3 from the last night of the 2004 Legislature.

A second, called "Chorus of Opposition," lists public figures who have expressed concern about the amendment's potential unintended consequences - including KSL Radio talk show host Doug Wright.

The ads were to start airing on stations Monday.

But when Utah County Rep. Jim Ferrin objected to the use of his statement and KSL Radio news director Rod Arquette insisted the station's call letters and Wright's name could not be used, the alliance dropped the ads.

Alliance Director Scott McCoy says the alliance's executive committee decided to soothe ruffled feelings and withdraw the ads.

"We've been trying to run the campaign as honestly and aboveboard and reasonably as possible," said McCoy. "We have plenty of ads."

Wright, Arquette and KSL station manager Chris Redgrave did not return phone calls Wednesday.

In a letter to McCoy this week, Ferrin insists his quote was taken out of context and cast as an argument against the amendment in a "severe distortion."

McCoy counters that Ferrin's comment was taken in context from an open meeting whose records are available to any member of the public.

"If we could have quoted the whole statement, it would have been even better," he said.

KSL executives also took issue with an alliance ad in which Wright was mentioned along with the Family Law Section of the Utah State Bar, Attorney General Mark Shurtleff, the Ogden Standard-Examiner and Provo Daily Herald.

KSL changed its policy on employees doing commercials after Utah bank executives complained about Wright's television commercials for America First Credit Union. The evolving policy allows KSL personalities to do voice-overs in TV and radio as long as they avoid personal testimonials.

Wright routinely expresses concern about the amendment on the air and gave the alliance permission to use his name, but was not recorded for the ads.