Utah lands Winter Dew Tour

Published July 13, 2009 9:23 pm
Extreme » The event at Snowbasin will draw top athletes, network television coverage.
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Salt Lake City was such a success as a host for the Summer Dew Tour, organizers decided to come back for more. This time the temperatures will be a little chillier and the background scenery will be mountains, not the downtown skyline.

As previously reported by The Salt Lake Tribune , the Dew Tour announced Monday it has selected Snowbasin as the site of a Jan. 15-17 stop on its three-stop schedule. The tour will also includes events at Breckenridge Ski Resort (Dec. 18-20) in Colorado and Mount Snow Resort (Feb. 5-7) in West Dover, Vt.

"We are thrilled to be the host community for this event," said Ogden Mayor Matthew R. Godfrey. "Ogden's national reputation as being the mecca of high adventure recreation is a perfect match for a premier extreme winter sporting event like the Winter Dew Tour."

All three stops of the Winter Dew Tour will be televised on NBC. Heading into its second season, the Winter Dew Tour capitalized on the growing interest in extreme sports in 2008-09 by drawing more than 70,000 fans to its events and an average of 26 million TV viewers as popular athletes such as Shaun White, Kelly Clark and Tanner Hall showed off their skills.

White is the defending snowboard pipe and slopestyle champion, Clark is the women's snowboard pipe champion and Hall is the freeski superpipe champion.

Other defending champions are Spencer O'Brien (women's snowboard slopestyle) and PK Hunder (freeski slopestyle).

"With the addition of Snowbasin, we look forward to building on the success we had last season and continuing to give fans and athletes alike a great experience," said Chris Prybylo, vice president of Events for Alli, the Alliance of Action Sports.

Jeff Robbins, the president and CEO of the Utah Sports Commission, which helps draw events such as the Dew Tour to the state, expects the event to have about a $5 million economic impact for the state and another $6 million in media exposure.

The 2008 Summer Dew Tour stop in Salt Lake City drew approximately $13 million in economic impact and $6 million in TV and media value, according to the commission. Almost 64,000 people attended the four-day event, marking the largest crowd ever for the Dew Tour. The summer event will return to Salt Lake City on Sept. 17-20.

"Utah hosting the Winter Dew Tour along with the Summer Dew Tour continues to illustrate the growth Utah is experiencing in the action and sports industry," he said.

With Monday's announcement, Utah has the distinction of being the only location to host two of the major multi-sport discipline events such as the Dew Tour. Snowbasin will also be the site of the XTERRA USA Championship on Sept. 26.

"We are beyond excited to host the Winter Dew Tour and we feel that Snowbasin will make a great fit," said Kent Lyons, the resort's general manager.

lwodraska@sltrib.com" Target="_BLANK">lwodraska@sltrib.com

Winter Dew Tour

Jan. 15-17 at Snowbasin

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