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The NOVA Home Loans Arizona Bowl will be played Dec. 29 at the University of Arizona in Tucson, it was announced Thursday.
The game, which kicks off at 5:30 p.m. MST, will match two bowl-eligible teams from the Mountain West Conference, Conference USA and Sun Belt Conference.
The NOVA Home Loans Arizona Bowl is the first-ever game to have a digitally-focused broadcast strategy, which will be orchestrated by primary digital media partner, Campus Insiders. Details and technology partnerships along with the linear television broadcast partner will be announced at a later date.
"We look forward to making college football history," said Crowley Sullivan, executive vice president of Campus Insiders. "As the NOVA Home Loans Arizona Bowl game media partner, our goal is to create an enhanced fan experience by giving viewers a unique way to enjoy college football."
Philanthropic beneficiaries through the partnership with ASEC, Mountain West Conference and Campus Insiders include United Way of Tucson and the Boys & Girls Clubs of Southern Arizona.