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Crested Butte-ites not keen on becoming Bud Light’s ‘Whatever’ town

First Published Aug 26 2014 09:29AM      Last Updated Aug 26 2014 12:36 pm

Denver • Some people in normally laid back Crested Butte, Colorado, are not up for "Whatever" — a secretive Bud Light plan to paint their mountain town blue and turn it into a fantasy town for an ad campaign.

The Denver Post (http://dpo.st/VLUCSW ) reports the company has agreed to pay the town $250,000 to fence off its main street and bring in more than 1,000 revelers for the Sept. 5-7 event.

Secrecy has been part of "Are you up for Whatever?" campaign from its beginning at last year’s Super Bowl when Arnold Schwarzenegger appeared in a spot playing pingpong with Don Cheadle.



Supporters and opponents packed a town meeting Monday night. They included a man dressed in Mickey Mouse ears who said he objected to the town being turned into Disneyland.

 

 

 

 

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