Corporate sponsorship of gay pride parades on the rise
LGBT » Corporations lend support to pride parades as nation’s courts strike bans on same-sex marriage.
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Marriott International put pictures of well-known LGBT spokespeople wrapped around hotels in its #LoveTravels campaign. Macy’s is selling T-shirts, hats and accessories with the slogan, "I stand on the right side of history" with sales going to help make gay marriage legal.
Some long-time festival-goers have bristled at how mainstream and corporate the parades have become, but Nick Morris of Utah said he welcomed them because the corporations are showing acceptance of the gay community.
"We need to be open and willing to accept them as they’ve accepted us," he said.
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