"We're missing some people because they're whispering, and to have people speak out loud is what we intend to do," Smith said.
Getting African-Americans and other minority voters on board is a priority for the GOP in part because birth rates among whites are shrinking in the U.S.; racial and ethnic minorities are expected to make up a majority of Americans within about 30 years. The number of African-American voters has increased steadily: 12.9 million in 2000, 14 million in 2004, 16 million in 2008 and 17.8 million in 2012.
In 2012, blacks for the first time voted at a higher rate, 66.2 percent, than did whites, with a rate of 64.1 percent, or Asians or Hispanics, with rates of about 48 percent each.
Few of those votes went to Republican candidates; most African-American voters do not identify themselves as Republican. Exit polls conducted for The Associated Press and the networks showed that only about 6 percent identified themselves as GOP voters in 2004, and 4 percent did so in 2008 and 2012.
Once the party of choice for blacks after slavery ended more than a century ago, the GOP says it now wants those votes back. It is spending $60 million to court black voters, and a new initiative aims to recruit 300 women and 200 minorities to run for state and local office.
The party is starting up College Republican chapters at historically black schools such as Morehouse College in Atlanta and Central State University in Wilberforce, Ohio. And on Friday, Koch Industries Inc. and the Charles Koch Foundation — run by the billionaire Koch brothers, patrons of libertarian and conservative causes — announced a $25 million grant to the United Negro College Fund, which offers financial aid to students at black colleges and universities.
In a meeting last month with African-American journalists, Rep. Paul Ryan of Wisconsin, the GOP vice presidential nominee in 2012, acknowledged the GOP faces difficulties in wooing blacks but said black voters may find some of the party's ideas appealing, if they give the GOP a fair hearing.
"And we're learning, we're stumbling," Ryan said. "I'm going to be clumsy on this; I already have been, and I'm going to be, because we're trying to break barriers that have existed for many years."
Black voters turned Democratic and pretty much stayed that way after Democratic Presidents Harry Truman and Lyndon Johnson integrated the military and the federal government, dismantled state-sanctioned segregation and reinforced blacks' voting rights. Many Southern whites then left the Democratic Party, and with their departure came racial rhetoric that created a chasm between the GOP and African-American voters, said Fredrick C. Harris, professor of political science at Columbia University.
Republicans started "playing on the politics of race and racism in order to curry favor on the right, and African Americans saw this and voted in their interests," Harris said.
Smith, a former NAACP leader in Virginia, met up with several potential voters at Delightful Eatz, a downtown Atlanta restaurant near the Martin Luther King National Historical Site. They discussed the GOP's pro-business message, and Smith encouraged one job-seeker who designs online courses to open her own consulting business rather than looking for employment at a company.
"We have to think about something bigger," Smith said.
Some black voters who normally vote Democratic may be willing to consider voting Republican.
In Mississippi last Tuesday, some African-American voters said they voted in the GOP U.S. Senate primary for embattled six-term incumbent Sen. Thad Cochran in his battle against state Sen. Chris McDaniel, who enjoys tea party support.