Denver • Saying it's bring your own weed, the Colorado Symphony Orchestra will play a series of fundraising concerts sponsored by the state's burgeoning pot industry.
Symphony CEO Jerome Kern told The Associated Press that the move was part of efforts to reach a broader audience. The state's only full-time professional orchestra, like others across the country, has struggled with dwindling audiences and budget problems.
"The cannabis industry obviously opens the door even further to a younger, more diverse audience," Kern said.
In return, he said, marijuana companies get "the legitimacy of being associated with the Colorado Symphony Orchestra."
Under state law, retail marijuana sales have been legal in Colorado since January. The first state to lift prohibition has seen hiccups, including questions about the safety of edible marijuana products and packaging and scrutiny by the federal government, which still considers marijuana dangerous and illegal. But Kern pointed to poll results released Monday that show 52 percent of Coloradans think marijuana legalization has been beneficial, and 67 percent disagree with the sentiment that legalization has "eroded the moral fiber" of people in the state.