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This March 1, 2014, photo shows part of the website for HealthCare.gov as photographed in Washington. Sick of hearing about the health care law? Plenty of people have tuned out after all the political jabber and website woes. Now is the time to tune back in, before it’s too late. The big deadline is coming March 31. (AP Photo/Jon Elswick)
What you need to know about March health deadline
First Published Mar 02 2014 11:04 pm • Last Updated Mar 02 2014 11:04 pm

Washington » Sick of hearing about the health care law?

Plenty of people have tuned out after all the political jabber and website woes.

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But now is the time to tune back in, before it’s too late.

The big deadline is coming March 31.

By that day, for the first time, nearly everyone in the United States is required to be signed up for health insurance or risk paying a fine.

Here’s what you need to know about this month’s open enrollment countdown:

Already covered? No worries » Most people don’t need to do anything. Even before the health care law passed in 2010, more than 8 out of 10 U.S. residents had coverage, usually through their workplace plans or the government’s Medicare or Medicaid programs. Some have private policies that meet the law’s requirements.

If you’re already covered that way, you meet the law’s requirements.

Since October, about 4 million people have signed up for private plans through the new state and federal marketplaces, the Obama administration says, although it’s not clear how many were already insured elsewhere. In addition, many poor adults now have Medicaid coverage for the first time through expansions of the program in about half the states.


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President Barack Obama is urging people who have coverage to help any uninsured friends and relatives get signed up.

Need coverage? It’s crunch time » Chances are you’ll hear more reminders about health care this month. The push is on to reach millions of uninsured people.

The administration, insurers, medical associations and nonprofit groups are teaming up with volunteers to get the word out and guide people through the sometimes-rocky enrollment process. They plan special events at colleges, libraries, churches and work sites.

Singing cats, dogs, parrots — even a goldfish — are promoting the message in TV and online spots from the Ad Council.

A big hurdle for the effort: As recently as last month, three-fourths of the uninsured didn’t know there was a March 31 deadline, according to polling conducted for the Kaiser Family Foundation. Most said they didn’t know much about the law and had an unfavorable opinion of it.

Plus, many worry they won’t be able to afford the new plans.

The enrollment campaign is emphasizing that subsidies are available on a sliding scale to help low-income and middle-class households pay for their insurance.

How to enroll? Start at HealthCare.gov or by calling 1-800-318-2596. Residents of states running their own marketplaces will be directed there; people in other states go through the federal exchange.

After March 31, many people won’t be able to get subsidized coverage this year, even if they become seriously ill.

The next open enrollment period is set to begin Nov. 15, for coverage in 2015.

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