Quantcast
Get breaking news alerts via email

Click here to manage your alerts
FILE - This Feb. 7, 1964 file photo shows fans pushing forward in hopes of getting a view of The Beatles after their arrival for an American tour in New York. Sunday marks the 50th anniversary of The Beatles’ performance on “Ed Sullivan,” their first appearance in America. Nielsen says 45 percent of all TV sets in use at the time were tuned into the broadcast, with fans and the uninitiated alike gathered shoulder to shoulder in their living rooms. The Beatles landed on a trigger point when they hit America. It was a pop culture sonic boom spurred by talent, timing and luck that's still rattling the windows. (AP Photo, File)
Beatlemania: A moment in time never to be repeated
Biographer says » “This was a seismic shift in American culture, and it gave the teenagers not only a voice but a way of being.”
First Published Feb 08 2014 10:26 pm • Last Updated Feb 08 2014 10:26 pm

Los Angeles • Musical moments that capture the attention of a national audience — and beyond — never seem to be in short supply. Last week, Bruno Mars set a ratings record with 115 million people watching his Super Bowl performance. A few months ago, the talk was about Beyonce’s surprise album. But moments that spark a musical revolution? A dramatic altering of the pop culture landscape? A true moment for historians to analyze? Rare indeed, which is what makes the 50th anniversary of what is considered the start of Beatlemania so remarkable — and so unlikely to happen again.

"The media has gotten so fragmented now ... there’s 50 things in a marketing plan for an artist today," said Revolt TV President (and former MTV executive) Andy Schuon. "The ability to fan that fire and to give it the kind of intensity that ‘The Ed Sullivan Show’ could get doesn’t exist today."

Join the Discussion
Post a Comment

Sunday marks the 50th anniversary of the Beatles’ performance on "Ed Sullivan," their first appearance in America. Nielsen says 45 percent of all TV sets in use at the time were tuned into the broadcast. The Beatles landed on a trigger point when they hit America. It was a pop culture sonic boom spurred by talent, timing and luck that’s still rattling the windows.

"This was a seismic shift in American culture, and it gave the teenagers not only a voice but a way of being, a way of thinking that had never occurred before," Beatles biographer Bob Spitz said. "Previous to the Beatles’ arrival here, teenagers were an appendage in the family. After that, the teenager became one of the dominant forces in the family. They became a marketable force and that didn’t happen with Elvis. This was pure."

Sunday’s TV special "The Night That Changed America: A Grammy Salute to The Beatles" airs on CBS at 6 p.m. MST.




Copyright 2014 The Salt Lake Tribune. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Top Reader Comments Read All Comments Post a Comment
Click here to read all comments   Click here to post a comment


About Reader Comments


Reader comments on sltrib.com are the opinions of the writer, not The Salt Lake Tribune. We will delete comments containing obscenities, personal attacks and inappropriate or offensive remarks. Flagrant or repeat violators will be banned. If you see an objectionable comment, please alert us by clicking the arrow on the upper right side of the comment and selecting "Flag comment as inappropriate". If you've recently registered with Disqus or aren't seeing your comments immediately, you may need to verify your email address. To do so, visit disqus.com/account.
See more about comments here.
Staying Connected
Videos
Jobs
Contests and Promotions
  • Search Obituaries
  • Place an Obituary

  • Search Cars
  • Search Homes
  • Search Jobs
  • Search Marketplace
  • Search Legal Notices

  • Other Services
  • Advertise With Us
  • Subscribe to the Newspaper
  • Access your e-Edition
  • Frequently Asked Questions
  • Contact a newsroom staff member
  • Access the Trib Archives
  • Privacy Policy
  • Missing your paper? Need to place your paper on vacation hold? For this and any other subscription related needs, click here or call 801.204.6100.