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New ad campaign portrays caregivers’ call for help
AARP » The group tries to raise awareness of the impact of family caregiving as the nation gets older.

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The AARP project is broader than another new effort targeting caregivers — a government website that, as part of the National Alzheimer’s Plan, offers families information specific to dementia care at www.alzheimers.gov.

Mount Sinai’s Callahan said national efforts to educate all caregivers, regardless of the health problem, are long overdue.

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"They should not feel so isolated," she said. "It is so incredibly sad."

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