Immigration suddenly back in spotlight

Campaign » Latinos may hold key to swing states in the presidential election.

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Simon Rosenberg, who follows immigration matters as head of the liberal-leaning group NDN, said the president’s move on immigration not only helps him energize Latino voters, it also helps cast him as a president willing to take bold steps.

For a Latino community that worried that neither party was doing enough, "they now have a champion," he said. But, he added, "There will be a resonance beyond the Latino community."

Besides the new immigration initiative, the Obama camp has been using the new health care law to appeal to Hispanic voters, a rare use of the signature Obama measure in the campaign.

An ad campaign this week in Nevada, Colorado and Florida focuses on the benefits of the health care law for Hispanics and features Cristina Saralegui, a popular Spanish-language television personality who endorsed Obama this week. She says in the ad that Obama’s health care law guarantees that "the great majority of Hispanics" will have access to doctors and hospitals.

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