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The proposals have sparked lively debate — not least because of the unusually interventionist stance taken by the Conservatives. More to the point are questions about whether higher prices will actually cut excessive indulgence.
Simon Antrobus at the drug and alcohol treatment charity Addaction is hopeful that the proposals will increase public awareness.
"We’re beginning to see people thinking, ‘I have to do something about this,’" he said. "The challenging bit is getting people to understand the potential harmful consequences of alcohol. People need to know their limits."
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