Quantcast
Get breaking news alerts via email

Click here to manage your alerts
(Keith Srakocic | The Associated Press)
Pac-12 targets DirecTV in Utah-themed spot
Sports on TV » Ad is part of series designed to put pressure on holdout TV provider
First Published Aug 12 2013 03:05 pm • Last Updated Aug 13 2013 04:30 pm

Would you rather see hikers stroll through Bryce Canyon or watch a University of Utah football player run into the end zone?

The Pac-12 Conference is juxtaposing those scenes in one of a series of aggressive, market-specific commercials that ask fans to drop DirecTV.

At a glance

Watch the commercial

To see the Pac-12’s Direct TV commercial on Utah, and other member schools, go to http://pac12.me/13eOQMD

Join the Discussion
Post a Comment

The conference’s "Compare" campaign, announced Monday, targets DirecTV as negotiations with the provider remain unfruitful regarding the Pac-12 Networks. "With just two weeks before the fall sports schedule begins, DirecTV continues to deny [fans] access," Pac-12 Networks president Lydia Murphy-Stephens said in a statement.

Pac-12 commissioner Larry Scott initially urged fans to drop DirecTV when he spoke during the conference’s Football Media Day on July 26, saying the provider has rejected offers that are "fundamentally the same" as 50-plus other outlets across the country have accepted.

Most of the spots contrast animals such as bears, ducks and beavers with football players whose schools use those mascots. In the Utes’ version, the spires of Bryce Canyon are shown as the "Utah on DirecTV" view, compared with footage of running back Lucky Radley scoring a touchdown against Washington State last November.

The advertisements will include digital, print, outdoor and radio outlets. Athletic directors of the league’s schools, including Utah’s Chris Hill, appear in testimonial videos on the Pac-12 website with messages to their fans. Hill cites Comcast and Dish as the only Utah-based providers that carry the Pac-12 Networks, which will televise 35 football games this season and a total of 750 live events in all sports — up from 550 in 2012-13.

The other issue for Utah fans is the distribution of the new Fox Sports 1, which launches Saturday.

Only one of the Utes’ first four home games, Sept. 7 vs. Weber State, has been selected by the Pac-12 Networks. The other three — Aug. 29 vs. Utah State, Sept. 14 vs. Oregon State and Oct. 3 vs. UCLA — are on Fox Sports 1.

Comcast is rebranding the Speed channel as FS1, beginning Saturday. The channel is 265 for standard definition and 691 for high definition. FS1 is still trying to secure a deal with Dish.

Utah’s Sept. 21 game at BYU will be on one of the ESPN networks. The Utes’ remaining games will be selected by broadcasters 12 days in advance.


story continues below
story continues below

kkragthorpe@sltrib.com

Twitter: @tribkurt



Copyright 2014 The Salt Lake Tribune. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Top Reader Comments Read All Comments Post a Comment
Click here to read all comments   Click here to post a comment


About Reader Comments


Reader comments on sltrib.com are the opinions of the writer, not The Salt Lake Tribune. We will delete comments containing obscenities, personal attacks and inappropriate or offensive remarks. Flagrant or repeat violators will be banned. If you see an objectionable comment, please alert us by clicking the arrow on the upper right side of the comment and selecting "Flag comment as inappropriate". If you've recently registered with Disqus or aren't seeing your comments immediately, you may need to verify your email address. To do so, visit disqus.com/account.
See more about comments here.
Staying Connected
Videos
Jobs
Contests and Promotions
  • Search Obituaries
  • Place an Obituary

  • Search Cars
  • Search Homes
  • Search Jobs
  • Search Marketplace
  • Search Legal Notices

  • Other Services
  • Advertise With Us
  • Subscribe to the Newspaper
  • Access your e-Edition
  • Frequently Asked Questions
  • Contact a newsroom staff member
  • Access the Trib Archives
  • Privacy Policy
  • Missing your paper? Need to place your paper on vacation hold? For this and any other subscription related needs, click here or call 801.204.6100.