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It's Jimmer's World, and Paul Goldberg is just glad he gets to live in it.

It seems that the man who created Jimmer-mania has worked his magic on the people documenting his life.

Goldberg, the executive vice president of Tupelo-Honey Productions and executive producer of Jimmer Fredette's Web series, went into the project impressed with the former BYU player's basketball abilities. Now he's an unabashed fan.

"People like him don't come along very often," Goldberg said. "Sports needs more people like him, to be perfectly honest. There's a lot of ugliness in the sports world, and Jimmer and his family are really remarkable people."

Goldberg and the production team have been working on a pair of parallel projects. There's the online series of shorts at FollowJimmer.com — 1- to 2-minute snippets of Jimmer's life in the month leading up to Thursday's NBA draft.

(The draft itself airs Thursday at 5:30 p.m. on ESPN.)

We meet his mom, dad, brother, sister, nephew and girlfriend. We see him at a Real Salt Lake game. At his kids basketball camp. At the NBA Draft Combine.

We see him shooting threes. Signing autographs.

We hear him talking about the Jazz, Knicks, Pacers and Suns. We hear him scream when he misses a shot. We hear him refer to his "ninja reflexes." (In jest, of course.)

It's sort of a Jimmer-fans-only zone. If you're already afflicted with a case of Jimmer-mania, you'll enjoy it. If you're not already a fan, it may not make you into one.

Not that there's anything wrong with that. Fredette already has a lot of fans. And the webisodes don't take him or themselves too seriously.

As a matter of fact, Fredette comes across as a really nice guy who's enjoying his fame without being overly caught up in it. But the parallel project — a documentary about Fredette in the month before the NBA Draft through the day after the draft — will be something different.

"The audience that's online is not the same as the audience we're making the documentary for," Goldberg said. "We're shooting a lot of stuff that's never going to make it on YouTube."

Clearly, the documentary is still in the formative stages. Shooting continues through Friday, the day after the draft.

But the intent is something with more depth. Something more inspirational.

"In a world of sports, he's a great role model and a guy who can have a great impact on kids," Goldberg said.

Where, exactly, the documentary will end up remains undetermined. Goldberg said his company is in talks with "four of five different networks," including traditional sports networks and some that are "a little different."

"We may go the Sundance theatrical route and release it in theaters, then put it on television," he said. "We don't want to rush a deal with anyone. It's too special for that."

An announcement of how the Jimmer-mentary will be released is expected as early as next month.

And that may not be the end of the story. Tupelo-Honey Productions is talking to Fredette and his family about continuing with projects after shooting is completed on this one.

"I wouldn't be surprised if we continue working with them," Goldberg said. "They're just the warmest, nicest people. It's been great working with them.

"And I think a lot of people are going to be surprised at how well this turns out."

Scott D. Pierce covers television for The Salt Lake Tribune. His sports on TV column runs Wednesdays. Email him at spierce@sltrib.com; follow him on Twitter @ScottDPierce; read his blog at sltrib.com/blogs/tv. —

Tupelo-Honey's Fredette series

• bit.ly/kr037a