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Pac-12 deal to fill airwaves with college sports
This is an archived article that was published on sltrib.com in 2011, and information in the article may be outdated. It is provided only for personal research purposes and may not be reprinted.

The Pac-12 Conference's lucrative new media deal, made official Wednesday morning, will be heavenly for Utah sports fans.

Besides contributing an estimated $21 million annually to each of the conference's dozen schools when the deal begins in 2012, the 12-year deal with ESPN and Fox Sports Media Group will fill television and digital screens with sports action of all sorts, conference commissioner Larry Scott said during a news conference in Phoenix.

During football season, 88 Pac-12 games will appear on network or national cable channels, while the rest of the conference's contests will be shown on a newly created Pac-12 Network.

In basketball season, 68 regular-season men's games will be on Fox or one of ESPN's channels, with the other 120 games on the Pac-12 Network.

Scott said the conference will make a special push to focus on women's basketball and is intent on providing significant Pac-12 Network coverage of other sports.

In addition, he said the conference will use the television agreement to "connect the dots between athletics and the education mission of [its] universities," perhaps carrying coverage of famous people who makes speeches at Pac-12 schools.

Because some of the most famous innovators in the world of technology come from Pac-12 schools, Craig said the conference also is emphasizing the development of Pac-12 Digital Network packages on "all available platforms, including the computer, mobile and tablets."

mikeg@sltrib.com

Twitter: @sltribmikeg

Agreement • Lucrative deal with ESPN, Fox Sports will give universities money, exposure
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