International Olympic Committee President Thomas Bach, left, talks with Director General Christophe De Kepper, right, and executive board member John Coates, prior to opening the IOC's general assembly at the 2014 Winter Olympics, Wednesday, Feb. 5, 2014, in Sochi, Russia. (AP Photo/David Goldman)
IOC backs proposal to set up Olympic TV channel
The Associated Press
First Published Feb 05 2014 09:26 am • Last Updated Feb 07 2014 04:51 pm
Sochi, Russia • IOC members have backed the idea of setting up an Olympic television channel.
IOC President Thomas Bach put the proposal up for debate Wednesday at the International Olympic Committee’s general assembly.
No members asked to speak. Bach then asked whether they all approved of the proposal, and the members applauded in support.
The IOC says the channel would promote Olympic sports in the years between the games and help connect the games with younger people.
IOC vice president John Coates said the IOC would act as a "curator or moderator" to develop digital content. He said the project could use the National Geographic Channel as a model.
Sports federations, national Olympic committees, broadcasters and sponsors would be asked to take part.
The IOC will undertake a feasibility study on the costs before a final decision.
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