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Super Bowl: Is it a beer commercial or a puppy commercial?
First Published Jan 29 2014 12:25 pm • Last Updated Jan 29 2014 11:16 pm

Budweiser is exploiting the cute factor in a Super Bowl XLVIII spot, "Puppy Love."

The commercial, released a few days before the big game, is getting tons of attention for a Clydesdale and puppy friendship. Adweek called it a "sequel of sorts" to the company’s Clydesdale and trainer spot last year, called "Brotherhood." The spot was the most shared video of the 2013 Super Bowl, according to Business Week.

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This won’t be Budweiser’s only ad in the Super Bowl. The brewing company also released, among others, a teaser for "Hero’s Welcome."

Budweiser began using Clydesdales in 1933 to celebrate the end of prohibition. Dogs, especially Dalmatians are were traditionally used a "carriage" dogs to keep horses company and run between the wheels of carriages.




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