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NFL: Go Omaha! Manning gives Neb. city game shout-outs
AFC » Denver QB gives city a shout-out 44 times in game.
First Published Jan 13 2014 05:55 pm • Last Updated Jan 13 2014 11:34 pm

Omaha, Neb. • Peyton Manning can’t stop shouting about Nebraska’s largest city.

The Denver Broncos quarterback used the word "Omaha" loudly and often during Sunday’s National League Football playoff victory over the San Diego Chargers. According to an NFL.com video montage, Manning barked "Omaha" before the ball was snapped 44 times during the game.

At a glance

Harris out for playoffs

Denver cornerback Chris Harris Jr. is out for the rest of the playoffs after an MRI on Monday revealed a torn ACL in his left knee. Harris was injured in the third quarter of Denver’s 24-17 win over San Diego in the AFC Divisional round Sunday.

With Harris out, Chargers quarterback Philip Rivers brought San Diego back from a 17-0 deficit largely by targeting his rusty replacement, Quentin Jammer.

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The reason for the word choice, if there is one, is known only to Manning and the Broncos. But it provided some unexpected publicity for the city of 427,000, perhaps best known as the home of both billionaire Warren Buffett and the Fortune 500 insurance company Mutual of Omaha (sponsor of the old TV show "Wild Kingdom").

Omaha, in fact, was a trending topic on Twitter during the game, and the Greater Omaha Convention and Visitors Bureau jumped aboard, tweeting: "We certainly appreciate all the love from Peyton Manning :)"

Greater Omaha Chamber of Commerce President and CEO David Brown said he wants to explore the possibility of hiring Manning, one of the sporting world’s top pitchmen, to shoot a promotional ad for Omaha.

Quarterback Tom Brady of the New England Patriots has been known to say "Omaha" during games and so has Peyton’s brother, New York Giants quarterback Eli Manning. "Sally," ‘’Alpha," and "Kentucky" are among the many words that amount to gibberish to the typical fan, and sometimes they truly mean nothing. But the words often are a signal to the rest of the offense to change a play or scheme — and defenses sometimes try to crack the code.

It was apparent that the Chargers associated "Omaha" with Manning’s snap count on Sunday because he lured five San Diego players to jump offside.

For the city of Omaha, the value of Manning’s shout-outs is impossible to calculate, public relations man Doug Parrott said.

Parrott noted, however, that airtime for a 30-second Super Bowl ad is $4 million this year. If Manning leads the Broncos to the Super Bowl and yells "Omaha" as many times as he did Sunday, well, that’s lots of free exposure for this old cow town.

"Commercials cost money to make, and you have to come up with the idea and hire a production company to make it. It could cost $4 million just for the production, and we get it for free," Parrott said. "Everybody in Omaha really needs to root for Peyton to take down Tom Brady and the Patriots so we can hear ‘Omaha’ in the Super Bowl."


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