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"Dallas was America’s Team but it’s definitely Denver now," Vaccaro said. "It’s all because of Manning, too. He’s revitalized the whole franchise and made them the Super Bowl favorite."
Kornegay said the city’s sports books have had a good year so far taking money on the NFL, though the tremendous popularity of the Broncos has cost them some money. He said it was reminiscent of the 2007 season, when bettors kept putting money on the Patriots until oddsmakers got wise and raised the lines so much it was tough for even a dominant team to cover the spread.
RJ Bell, who runs a website that analyzes betting and betting patterns, said casual bettors will continue to back the Broncos no matter what, while the professionals are more about where the numbers actually end up.
"If you say this line is 28 or even 32 points the average bettor just shrugs and figures Peyton Manning will score no matter what," he said.
For those who do like the Jaguars, there is recent historical precedence for betting them. In the 2007 game where New England was favored by 24 over Philadelphia, the Patriots didn’t come close to covering the spread in a 31-28 win.
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