Quantcast
Get breaking news alerts via email

Click here to manage your alerts
Pierce: ‘Talkin’ Sports’ blows the competition away in May
Television » Weekend editions — as well as ‘Hooked on Utah’ — are programs of choice.
First Published May 28 2013 11:03 am • Last Updated May 28 2013 11:36 pm

They don’t brag about ... er, uh, promote this as much as they do their news ratings, but KUTV-Channel 2 absolutely ran away from the competition when it came to "Talkin’ Sports" during the May sweeps.

There’s no way to spin this other than to say that local viewers much prefer to get their sports from Dave Fox, David James and Adam Mikulich.

Join the Discussion
Post a Comment

There’s no accounting for taste, apparently.

I kid, I kid. "Talkin’ Sports" has long been the sports show of choice at my house, too. Both for local sports that already have my interest, and national sports I didn’t know I was interested in before Fox, James and Mikulich started, um, talkin’ ’bout ’em.

And you also might be surprised to learn how popular Gary Winterton of KUTV’s "Hooked on Utah" is.

The two weekend editions of "Talkin’ Sports" dominated their time slots. On Saturday nights, it’s a blowout — Channel 2’s "Talkin’ Sports" averaged a 3.9 rating for the four editions that aired during the May sweeps; KSL-Channel 5’s "SportsBeat Saturday" average a 1.7 rating. That’s a 130 percent advantage for "Talkin’ Sports."

In football terms, that’s like losing 39-17 every week.

On Sundays, the advantage is even greater. From 10:30-11 p.m., "Talkin’ Sports" averaged a 4.3 rating, more than tripling the 1.4 rating for "SportsBeat."

If you remember that KSL was the 300-pound gorilla in this competition for years, KUTV’s dominance is even more remarkable.

The No. 3 weekend late-night sports show isn’t on Channel 5 — it’s Fox 13’s "Sports Page" with a 2.3 rating. And it has the advantage of airing earlier (Sundays at 10 p.m.), when more viewers are in front of their TV sets.


story continues below
story continues below

When it comes to the outdoors, KUTV also dominated on Saturday nights. Channel 2’s "Hooked on Utah" (11-11:30 p.m.) averaged a 2.2 rating, nearly triple the 0.8 rating Channel 5 averaged for "Outdoors with Adam Eakle."

What makes that "Hooked on Utah" number even more impressive is that it’s bigger than the ratings for both the Saturday and Sunday editions of KSL’s "Sports Beat," which air a half-hour earlier. Which, quite frankly, is not something I ever imagined would happen before the past couple of years.

KTVX’s "At Your Leisure" (Saturday, 10:35 p.m.) matched the 0.8 rating of KSL’s "Outdoors."

If there’s any concern worth, um, talkin’ ’bout, it’s the weeknight edition of "Talkin’ Sports" on KUTV’s sister station, KMYU. Building an audience there has been tough — despite nightly promos on the top-rated Channel 2 newscast at 10 p.m.

According to Nielsen, the KMYU edition of "Talkin’ Sports" lost ground, falling from an average rating of 0.6 to 0.4 from May 2012-May 2013. Which, in the context of the ratings other programming on KMYU is getting, is pretty much what you might expect. Sometimes better than you might expect.

But whether that weeknight "Talkin’ Sports" can ever become a player in the ratings game remains to be seen.

It’s worth pointing out, however, that the Jazz ended their season in mid-April this year. In 2012, they played through the first week of May before being eliminated. And not having the Jazz to talk about didn’t help this year.

Although there was plenty of talkin’ ’bout their demise.

Scott D. Pierce covers television for The Salt Lake Tribune. Email him at spierce@sltrib.com; follow him on Twitter: @ScottDPierce.



Copyright 2014 The Salt Lake Tribune. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Top Reader Comments Read All Comments Post a Comment
Click here to read all comments   Click here to post a comment


About Reader Comments


Reader comments on sltrib.com are the opinions of the writer, not The Salt Lake Tribune. We will delete comments containing obscenities, personal attacks and inappropriate or offensive remarks. Flagrant or repeat violators will be banned. If you see an objectionable comment, please alert us by clicking the arrow on the upper right side of the comment and selecting "Flag comment as inappropriate". If you've recently registered with Disqus or aren't seeing your comments immediately, you may need to verify your email address. To do so, visit disqus.com/account.
See more about comments here.
Staying Connected
Videos
Jobs
Contests and Promotions
  • Search Obituaries
  • Place an Obituary

  • Search Cars
  • Search Homes
  • Search Jobs
  • Search Marketplace
  • Search Legal Notices

  • Other Services
  • Advertise With Us
  • Subscribe to the Newspaper
  • Access your e-Edition
  • Frequently Asked Questions
  • Contact a newsroom staff member
  • Access the Trib Archives
  • Privacy Policy
  • Missing your paper? Need to place your paper on vacation hold? For this and any other subscription related needs, click here or call 801.204.6100.