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(Rick Egan | The Salt Lake Tribune) Jazz shooting guard Gordon Hayward (20) made himself a lot of NBA money with his performance in the 2010 NCAA Tournament.
Luhm: NBA prospects can make big money during NCAA Tournament

Jazzman Gordon Hayward cashed in on his NCAA tourney run with Butler.

By Steve Luhm

| The Salt Lake Tribune

First Published Mar 23 2013 01:45 pm • Last Updated Mar 29 2013 05:22 pm

The NCAA Tournament can mean more to the participating players than exhilarating wins and crushing defeats.

It can mean money.

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Lots and lots of money.

More money than most of us will make in our lifetime.

While NBA scouting is sophisticated enough that no prospect slips completely under the radar, those who perform well in the tournament can quickly improve their position in the draft.

Players know it, too.

At a news conference this week, Marshall Henderson of Ole Miss said, "I’m trying to get paid here soon because I’m tired of doing all this stuff for free. And this is where you make your money, the NCAA Tournament."

Those doing the drafting love to see how players with the NBA-caliber physical skills do against other top players in the most pressurized situations of their young career.

If players excel, scouts notice.

If they don’t respond, scouts also notice.

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Consider the Jazz’s Gordon Hayward, who played at Butler. He led the Bulldogs to the 2010 championship game and was eventually drafted by Utah.

Going into the tournament, Hayward was considered a late first-round pick.

Some questioned his physical strength. Some worried how he would find his shot in the NBA. Others wondered if the level of competition in the Horizon League had prepared him for a jump to the next level.

Hayward answered all those questions during Butler’s magical run in the tournament.

In the opening rounds, he scored 13 points in a 77-59 win over UTEP. Then, his steal in the final seconds preserved a 54-52 victory over Murray State.

Butler advanced to the Sweet 16, where Hayward’s stock continued to rise.

He scored 17 points during a 63-59 victory over Syracuse and its projected lottery pick, Wesley Johnson. Next, he scored with 22 points in a 63-56 win over Kansas State that put the Bulldogs in the Final Four.

"Just great times," Hayward recalled. "We played and beat two really good teams [in Salt Lake]. Syracuse was probably the most talented team in that tournament. And of course, Kansas State was really good as well. So it was fun. Just a lot of fun."

Actually, it was more than fun.

It was business, too.

In the eyes of NBA talent scouts, Hayward was rocketing up the list of first-round draft prospects.

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