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The average viewership for every NFL game in 2011 — on NBC, CBS, Fox, ESPN and the NFL Network — was 17.5 million viewers. And the NFL Network isn’t available in about half of American homes.
When it comes to the NFL, it’s hard to screw it up. The best thing NBC, CBS, Fox and ESPN can do is put the games on the air and get out of the way.
The ratings will take care of themselves.
Scott D. Pierce covers television for The Salt Lake Tribune. Email him at spierce@sltrib.com; follow him on Twitter @ScottDPierce.
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