Quantcast
Get breaking news alerts via email

Click here to manage your alerts
Money may determine Missy Franklin’s future
Olympics » Swimmer leans toward college, but may face million dollar decision.
First Published Jul 31 2012 12:38 pm • Last Updated Sep 04 2012 04:39 pm

London • Missy Franklin plans to attend college and swim as a collegian, unless, that is, "some horrendous amount of money" leads her to change her mind, her father said here Tuesday.

Join the Discussion
Post a Comment

Dick Franklin said in an informal news conference before his daughter’s attempt at a third Olympic medal that agents and corporate sponsors have approached him about representing his daughter, a senior-to-be at Regis Jesuit High School. Her parents said it’s ultimately her decision but the family is keeping options open.

"Everything’s great and she’s looking forward to a full-ride scholarship, which is a significant financial implication," Dick said. "But if there were to be some horrendous amount of corporate money thrown at her, then you’d have to sit down with her and say, ‘Honey, I don’t know that you understand what $1 million or $2 million is but that could be your children’s education. That could be your house when you get married.’

" Then if she goes, ‘Yeah, but you know, I still want to swim for my school,’ then that’s what she’s going to do."

Dick Franklin is a better judge of pro contracts than most fathers. He was a corporate executive with Reebok and Head and negotiated many endorsement deals. He knows there is no hurry to make a decision.


story continues below
story continues below

As a swimmer Missy likely won’t get injured. As a 17-year-old, she’ll likely get faster.

"The money will be there in four years," he said. "In my experience, most of the corporations will come after her about 18 months, 12 months before the next Olympics. Rio’s 2016 so it would be sometime after her sophomore year (of college). I think they’d come after her with a vengeance to sign her up for Rio."

It’s unclear how much money Franklin could make in endorsements. She’s considered the new face of American women’s swimming, and her bubbly personality has become enormously popular with fans and media worldwide during these Games.

However, projected endorsement money often isn’t as great once the excitement of the Olympics fade. While corporate sponsorship for top swim stars in recent years has vastly improved, it may not be enough to overcome the allure of swimming in college.

"I don’t know what a horrendous amount of money is," Dick said. "Right now it’s $200,000-$300,000 and we can trade that off and have a full-ride scholarship from one of America’s finest schools."

Next Page >


Copyright 2014 The Salt Lake Tribune. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Top Reader Comments Read All Comments Post a Comment
Click here to read all comments   Click here to post a comment


About Reader Comments


Reader comments on sltrib.com are the opinions of the writer, not The Salt Lake Tribune. We will delete comments containing obscenities, personal attacks and inappropriate or offensive remarks. Flagrant or repeat violators will be banned. If you see an objectionable comment, please alert us by clicking the arrow on the upper right side of the comment and selecting "Flag comment as inappropriate". If you've recently registered with Disqus or aren't seeing your comments immediately, you may need to verify your email address. To do so, visit disqus.com/account.
See more about comments here.
Staying Connected
Videos
Jobs
Contests and Promotions
  • Search Obituaries
  • Place an Obituary

  • Search Cars
  • Search Homes
  • Search Jobs
  • Search Marketplace
  • Search Legal Notices

  • Other Services
  • Advertise With Us
  • Subscribe to the Newspaper
  • Access your e-Edition
  • Frequently Asked Questions
  • Contact a newsroom staff member
  • Access the Trib Archives
  • Privacy Policy
  • Missing your paper? Need to place your paper on vacation hold? For this and any other subscription related needs, click here or call 801.204.6100.