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UTA’s Hive Pass is still alive, Salt Lake officials say
Transit » Sales of the reduced-rate pass will increase with marketing, they say.

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The Transportation Department is in the process of widening its marketing to include business partnerships. The latest effort, Hutcheson said, is the introduction of vouchers so that Hive passes can be given from a business or nonprofit to an individual.

For example, she said, homeless provider The Road Home bought 30 Hive vouchers for residents of its Palmer Court apartment complex.

At a glance

Trib Talk

Sales of an all-season transit pass in Salt Lake City have been underwhelming, a fact that has caught the attention of the Utah Transit Authority and city leaders.

On Tuesday at 12:15 p.m., Salt Lake City spokesman Art Raymond, Bill Tibbitts, of Crossroads Urban Center, and Tribune reporter Lee Davidson join Jennifer Napier-Pearce to talk about the future of the Hive Pass and what it will take to get more Utahns on buses and trains.

You can watch this online video chat at sltrib.com. You can also join the discussion by sending questions and comments to the hashtag #TribTalk on Twitter and Google+ or texting 801-609-8059.

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"What’s important is not a number [of Hive passes sold]," she said. "What’s important is that we increase ridership without negatively impacting UTA."


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