Get breaking news alerts via email

Click here to manage your alerts
4th District: Political tidal wave to hit Utah airwaves

< Previous Page

New rules • Earlier this year the Federal Communications Commission ruled that details of political ad campaigns must be placed online. Previously, these reports were available only at TV station offices.

Join the Discussion
Post a Comment

The new access, with reports made available only in the past few days, makes it much easier to see how groups such as the NRCC plan to support their favorite candidate. However, cable and satellite providers do not have to disclose ad buys. KUTV also has experienced technical issues and ad buys were available only at the station.

The NRCC is starting its campaign on the eve of the Republican National Convention, which takes place the last week of August, and is spending anywhere from a few hundred dollars for spots in daytime shows to somewhere in the low thousands for prime-time hits.

The NRCC is spending $2,200 for one spot during KSL’s coverage of the third day of the convention, when vice presidential candidate Paul Ryan speaks.

Cable ads, by contrast, are a bargain, partly because they reach fewer viewers. The DCCC reserved a whopping 3,050 ads on Comcast cable — divided across six viewing areas — for the bargain price of just more than $60,000.

All of the ad details are merely reservations of time, at this point, and the parties and PACs can decide to pull out of the race or pump more in, depending on how the dynamics unfold.


Copyright 2014 The Salt Lake Tribune. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Top Reader Comments Read All Comments Post a Comment
Click here to read all comments   Click here to post a comment

About Reader Comments

Reader comments on sltrib.com are the opinions of the writer, not The Salt Lake Tribune. We will delete comments containing obscenities, personal attacks and inappropriate or offensive remarks. Flagrant or repeat violators will be banned. If you see an objectionable comment, please alert us by clicking the arrow on the upper right side of the comment and selecting "Flag comment as inappropriate". If you've recently registered with Disqus or aren't seeing your comments immediately, you may need to verify your email address. To do so, visit disqus.com/account.
See more about comments here.
Staying Connected
Contests and Promotions
  • Search Obituaries
  • Place an Obituary

  • Search Cars
  • Search Homes
  • Search Jobs
  • Search Marketplace
  • Search Legal Notices

  • Other Services
  • Advertise With Us
  • Subscribe to the Newspaper
  • Access your e-Edition
  • Frequently Asked Questions
  • Contact a newsroom staff member
  • Access the Trib Archives
  • Privacy Policy
  • Missing your paper? Need to place your paper on vacation hold? For this and any other subscription related needs, click here or call 801.204.6100.