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4th District: Political tidal wave to hit Utah airwaves



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New rules • Earlier this year the Federal Communications Commission ruled that details of political ad campaigns must be placed online. Previously, these reports were available only at TV station offices.

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The new access, with reports made available only in the past few days, makes it much easier to see how groups such as the NRCC plan to support their favorite candidate. However, cable and satellite providers do not have to disclose ad buys. KUTV also has experienced technical issues and ad buys were available only at the station.

The NRCC is starting its campaign on the eve of the Republican National Convention, which takes place the last week of August, and is spending anywhere from a few hundred dollars for spots in daytime shows to somewhere in the low thousands for prime-time hits.

The NRCC is spending $2,200 for one spot during KSL’s coverage of the third day of the convention, when vice presidential candidate Paul Ryan speaks.

Cable ads, by contrast, are a bargain, partly because they reach fewer viewers. The DCCC reserved a whopping 3,050 ads on Comcast cable — divided across six viewing areas — for the bargain price of just more than $60,000.

All of the ad details are merely reservations of time, at this point, and the parties and PACs can decide to pull out of the race or pump more in, depending on how the dynamics unfold.

gehrke@sltrib.commcanham@sltrib.com




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