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But Kirk Jowers, director of the Hinckley Institute of Politics at the University of Utah, said no campaign has ever gone to the level of detail as the Hatch campaign.
"What Hatch has done that’s so unique and so expensive is essentially trying to have a much bigger impact on who the delegates will be, [waging] thousands of mini elections around the state on Thursday," Jowers said. "Hatch essentially … expanded the potential pool of [delegates] 20-fold, and so the complexity and cost just go up exponentially."
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The Hatch campaign had spent $3.3 million through the end of the year and has spent hundreds of thousands more since.
Other campaigns have said that the Hatch campaign is so expansive that they have struggled to do their own delegate recruitment.
Dunn makes no apologies for the expense.
"If you’re going to do your job right, you do it right, and that meant getting the funding to take on this massive project," she said. "It isn’t buying it. No delegate is going to vote for the senator because we have a bigger campaign. But they will vote for him because we got the message to them."
Once the precinct elections wrap up Thursday evening, those the Hatch campaign have recruited will start reporting back whether they won or lost.
By sometime the next day, Hansen said, the campaign should have a reasonably clear picture of Hatch’s political future and whether the grand plan has paid off.
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