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Letter: Photo sends wrong bike message
First Published Jun 27 2014 03:47 pm • Last Updated Jun 27 2014 03:47 pm

C’mon Salt Lake Tribune! Your article ("Imagine biking in SLC without fear of autos," June 26) prominently features a photo of two parents riding bikes on 600 East without helmets.

Bike accidents are the third leading cause of brain injury in Utah, and helmet use reduces the potential of brain injury by as much as 85 percent. A picture speaks a thousand words, and your photo says it’s OK not to wear a helmet.

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Because bike helmets are so effective in preventing brain injury, the Brain Injury Alliance of Utah makes helmets available for only $5. Contact the Alliance at info@biau.org or visit our office for information.

George Gehling


Copyright 2014 The Salt Lake Tribune. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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