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Pledges buy programs
First Published Mar 27 2014 01:01 am • Last Updated Mar 27 2014 01:01 am

Re "Where does all the PBS pledge money go?" Forum, March 18):

Simply put, the money goes to purchase programming from PBS and other programming services. Securing national programs is the most expensive part of our service, but offerings such as "Downton Abbey," "NOVA," "Frontline," "Sherlock," and educational children’s programs such as "Sesame Street" and "Peg + Cat" are the returns on that investment.

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Some pledge programs are seen more than once because of their popularity with viewers and their effectiveness at raising funds for our entire broadcast schedule.

At KUED, we pride ourselves on being fiscally responsible. We do everything possible to ensure that we are spending every dollar in the most effective way to benefit our audience.

More than 44 percent of KUED’s funding comes from private donations. Viewer support makes it possible for us to purchase the quality programming Utahns of all ages enjoy on KUED, to produce our award-winning local documentaries and to conduct important community activities and events.

We’re proud of what we provide to the citizens of Utah thanks to the ongoing generosity of our viewers, who see their donations as a sound investment in this community.

James Morgese

General manager, KUED

Salt Lake City

Copyright 2014 The Salt Lake Tribune. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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