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Letter: Ad creators need to back off sexualization
This is an archived article that was published on sltrib.com in 2013, and information in the article may be outdated. It is provided only for personal research purposes and may not be reprinted.

The creators of advertisements need to be more cautious as to how they are selling their products because women will harm themselves to be accepted in society. The notorious fact that sex sells is caught on the sticky webs in the world of advertising. Countless companies use women to sell unnecessary commodities. As sales rise in companies that objectify the female body, the girls who see the ads will believe the body image of a woman accepted in society is the same as those in the advertisements.

Sexual portrayal of the female body in the media has become more open than before. How far does it have to go before the creators realize they are selling more than a product? They are selling eating disorders and unhealthy habits that women will form to become those women in the ads. These ads are taking away originality each woman hasand replacing it with unrealistic dreams and impractical expectations.

Caitlin Saunders

West Jordan

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