Make the bus cool
Some want the government to raise taxes on high-emission polluting snowblowers and lawn mowers; others want to lower speed limits on dirty air days.
These ideas are good, but why not also look at overflowing high school parking lots? I remember how awesome it was in high school to drive my own car, even when I could have taken the bus or carpooled with a friend. We all had to have our own car to be cool.
Why don't we start forcing these kids into the buses or making it cool to carpool? While drivers are young and impressionable, let's make them aware of and accountable for their part in causing the dirty air.
Hopefully, they can start a lifelong thought and behavior process to help the situation.