Collins: Odd naming rites

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Yum! is the parent company of fast-food chains like Taco Bell, Pizza Hut and KFC. It forked over $13.5 million to imprint the stadium for the next decade. Sandra Kendall, the marketing manager for the center, said the exclamation point was "part of the deal." The folks in Louisville, she said, do not find this disturbing.

Perhaps if the Postal Service agreed to become the Postal (Yum!) Service, the KFC people would be willing to pay off part of its pension obligations. This has not happened, people! But feel free to spread the rumor.

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