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GOP brand-washing
This is an archived article that was published on sltrib.com in 2012, and information in the article may be outdated. It is provided only for personal research purposes and may not be reprinted.

Re "GOP's future: Change or die" (Tribune, Nov. 11):

Representatives of the GOP still seem to be clueless. Rep. Jason Chaffetz says it's not the brand that's the problem, but the way that brand is advertised. Still missing the point, are we?

No amount of brand-washing (or even green-washing) is going to improve the Republicans right's "coolness quotient." Think about it: Coke products can have the coolest marketing campaign ever, but the fact remains — the ingredients can still rust a nail and make you fat.

Americans don't need slick deceptions, but they do deserve to have all the facts. Chaffetz says, "We can be more eloquent in stating our position."

Most of us would settle for honesty, inclusivity, tolerance, a willingness to represent more than the 1 percent, and the guts not to cave into the wing nuts of their party (many who live right here in Utah) who continue to deny climate change or even evolution.

Lakshmi Johal-Dominguez


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