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Editor column: Readers will notice changes in The Tribune and at sltrib.com

By Terry Orme

| The Salt Lake Tribune

First Published May 23 2014 05:21 pm • Last Updated May 24 2014 07:46 pm

Change is constant these days in the newspaper industry as we work to be as efficient as possible in deploying resources, and as effective as possible in serving readers.

Some changes are big and have significant impact on readers, others are barely noticeable.

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Two new changes fall somewhere between.

• With Sunday’s newspaper, there no longer will be a Money section. We will shift content to other Money pages during the week.

Tuesday’s pages will include a technology focus, with centerpiece stories on the latest software and gadgets for the home and workplace. Saturday’s Money pages will emphasize personal finance. Julie Jason’s column on managing your money will appear there, as will other stories on how to be smart consumers during challenging times.

This change accomplishes a couple of things. First, it saves us a little newsprint each week, and allows us to shave some of our costs.

At the same time, it allows us to better present content. Sunday Money is inserted into the abundant advertising sections that come with the paper, and tends to be hard to find.

The puzzles — Sudoku, two Sunday crosswords, Jumble — now appear in Sunday’s Mix section, as do the TV grid, chess column and horoscope.

• Visitors to sltrib.com have noticed headlines in story lists that include the word "Sponsored" in blue. These stories are not produced by Tribune staff, but are paid for and produced by outside companies or other entities. So far, this paid content at sltrib.com has come from University of Utah Health Care, with stories concerning health issues produced by their staff or other freelance writers.

Known as "native advertising" or "sponsored content," this is a relatively new area in online advertising. It has a precedent in print — we refer to it as "advertorial" — where advertising mimics news stories.


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The idea is for advertisers to engage readers in the same way other content does — by presenting the information as a story.

To avoid reader confusion, we follow two rules as we embark on this new advertising model. First, we clearly label the content for what it is. The "Sponsored" label precedes the headline, and when you open the story, notices above and below the headline mark it as sponsored content. Second, the pieces are not written or edited by Tribune staff. We stick to impartial journalism.

A top editor — myself or Deputy Editor Tim Fitzpatrick — must sign off on each piece. Anything, for example, that is factually suspect or unfairly partisan will be rejected.

We welcome your feedback on these changes.

Terry Orme, editor and publisher, can be reached at orme@sltrib.com, or 801-257-8727.



Copyright 2014 The Salt Lake Tribune. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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