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Negative tweets come with the territory of trending on social media, said Jesse Stay, a social media expert who used to be in charge of social media for the LDS Church.
"Those against the church like to troll during conference on occasion," he said. "There are also hashtag spammers that get involved to try and link-bait [put out controversial statements to get people to click on their hyperlinks] since #LDSConf and similar terms trend. Trolls will be trolls — nothing new there."
But even with all of the vitriol and cynicism that can flood the social media landscape, Richman said Mormons — who he says can be a particularly tech-savvy group — are always eager to use Twitter, Facebook, Instagram and more to spread their views about their faith.
"We’re a missionary church, more than others," he said. "We’re just in tune with the idea of talking and socializing and sharing in general just because of the Mormon culture. We see these tools as another way of connecting with friends."
Or as @allenjblodgett tweeted last week: "I’m stoked for #LDSconf! Who else?"
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