Get breaking news alerts via email

Click here to manage your alerts
(Paul Fraughton | The Salt Lake Tribune) Josiah Schultz, who served two overseas deployments as a US Marine, has opened a fitness studio in East Millcreek.
Former Utah Marine starts East Millcreek fitness center
New studio » Trainer not into ‘high-risk, high-reward’ mentality.
First Published Feb 15 2013 04:44 pm • Last Updated May 21 2013 11:32 pm

A Marine flag hangs on one side of the entrance to the workout room, and the American stripes adorn the other.

But that doesn’t mean Josiah Schultz, the owner of a new fitness studio in East Millcreek, casts himself as a drill instructor, whipping recruits into shape.

At a glance

Help for veteran entrepreneurs

The Veterans Administration has programs to encourage veterans to start businesses and gives vets preference for government contracts, although Josiah Schultz did not use those to start 212 Fitness.

Loans for veterans are available through the Small Business Administration’s SBA’s Patriot Express Pilot Loan Initiative, www.sba.gov/content/express-programs.

Hitting 212: A Company Statement

The name of the new fitness studio — 212 Fitness — comes from the boiling temperature of water: 212 degrees.

“At 211 degrees, water is hot. At 212 degrees it boils. … Just one degree is transformational. This is the foundation of everything we do at 212, because we believe that one extra degree of effort makes all the difference.”

Join the Discussion
Post a Comment

Rather, the 29-year-old former Marine, who started 212 Fitness with his wife, Jamie Schultz, in January, sees the studio as a community center for people who want to live healthy, active lives.

The growth of his business — there are more than 30 members already — suggests he is on to something.

Veterinarian Dale Smith began working with Schultz at the gym where Schultz previously was a trainer, Studio Cove, about a year ago and followed him to 212 Fitness.

An avid runner, Smith was skeptical when his wife suggested he join her, because he didn’t want somebody — a trainer — telling him how to do his workouts.

He’d also heard of boot-camplike workouts in which the trainer degrades class members to get results.

"This is the opposite of that," Smith said. "He’s just got this relentless, positive attitude that really encourages everybody in the class. He’s never critical but pushes everyone to their limits."

Schultz earned a bachelor’s degree in biology at the University of California at Davis before joining the Marines in 2005.

"I joined because I knew I would regret it if I didn’t," he said. "You have one shot at providing a service to your country."

story continues below
story continues below

His second deployment, for much of 2007, had him in Iraq as a scout sniper and infantry team leader in charge of small groups of Marines away from base and in rural areas.

He left the Marines, moved to Utah to ski in 2009, met his wife and stayed.

Today, he sees some parallels between his Marine team leader experience and what is happening at 212 Fitness: In both cases, small clusters of people form communities in which each member has the others’ backs. When one member misses class, the others notice.

"There is almost an unstated accountability in our classes," said Schultz. "If they are another face in the crowd, it’s easier to quit."

Kiley Pitano, 41, said that community aspect of Schultz’s class hooked her, as did his "fun" workouts using free weights, plywood boxes, punch bags, gymnast rings, stationary bikes and sledgehammers for whacking semi-truck tires.

There’s not a single machine plugged into an electrical socket at 212 Fitness.

An occupational therapist in the newborn intensive-care unit at Primary Children’s Medical Center, Pitano had always been an "intermittent exerciser" before joining Schultz’s classes about a year ago.

In the past, she said, "I went to workouts wanting to ignore everyone.

Now, "they are counting on me being there. I look forward to seeing them every morning," said Pitano, who goes to the 5 a.m. classes weekdays and at varying times on Saturdays.

She has seen "huge, huge progress," said Pitano. "It’s helped me feel more confident and live life on my terms rather than feeling trapped in my body. It makes me feel like I can tackle this day."

Fitness 212 is small, for now, and that’s by design, Schultz said. It has just 1,500 square feet and, aside from two bathrooms, is just one big room in a strip mall. "It’s about having controlled growth," Schultz said of his business.

But the maxim also applies to his training ethic. While all the workouts are designed to build core strength and lean muscle, he is big on safety so that a member’s new strength is sustainable.

"I’m not about high-risk, high reward," he said.

Next Page >

Copyright 2014 The Salt Lake Tribune. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Top Reader Comments Read All Comments Post a Comment
Click here to read all comments   Click here to post a comment

About Reader Comments

Reader comments on sltrib.com are the opinions of the writer, not The Salt Lake Tribune. We will delete comments containing obscenities, personal attacks and inappropriate or offensive remarks. Flagrant or repeat violators will be banned. If you see an objectionable comment, please alert us by clicking the arrow on the upper right side of the comment and selecting "Flag comment as inappropriate". If you've recently registered with Disqus or aren't seeing your comments immediately, you may need to verify your email address. To do so, visit disqus.com/account.
See more about comments here.
Staying Connected
Contests and Promotions
  • Search Obituaries
  • Place an Obituary

  • Search Cars
  • Search Homes
  • Search Jobs
  • Search Marketplace
  • Search Legal Notices

  • Other Services
  • Advertise With Us
  • Subscribe to the Newspaper
  • Access your e-Edition
  • Frequently Asked Questions
  • Contact a newsroom staff member
  • Access the Trib Archives
  • Privacy Policy
  • Missing your paper? Need to place your paper on vacation hold? For this and any other subscription related needs, click here or call 801.204.6100.