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Richard Wirick
‘Mr. Downtown’ was devoted to community, local business

Owner of SLC’s Oxford Shop was on way to a meeting when he was hit and killed by a bus.

First Published Feb 21 2012 08:15 am • Last Updated Oct 11 2012 02:21 pm

Neighboring shop owners said they could count on one hand the times that the Oxford Shop in downtown Salt Lake City failed to open for business over the course of six decades. But at midday Tuesday, the small storefront appeared forlorn, doors locked and lights out.

Its owner, Richard Wirick, had been struck and killed by a Utah Transit Authority bus earlier in the day, setting off a wave of mourning and remembrances for the man known as "Mr. Downtown."

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Wirick, 82, was on his way to a meeting on downtown issues when he was hit at 7:27 a.m. in a crosswalk near 400 South and 200 East. Salt Lake City police are investigating the cause of the accident, and the bus driver has been placed on administrative leave pending a review, said UTA spokesman Gerry Carpenter.

"He died in his boots," said Pam O’Mara,who owns Utah Artist Hands, the store directly east of the Oxford Shop.

Ted Wilson, former Salt Lake City mayor and a frequent customer, agreed.

"There was no wasting away in a rest home for Richard," Wilson said. "Its terribly tragic, but it was like an honorable battlefield death — he died in his downtown."

Wilson said he relished his chats with Wirick, along with his quality inventory. "He was totally positive. There were days when business wasn’t good, but you’d never know it from talking to Richard."

Wirick had weathered the four years of construction on the nearby City Creek development that contributed to area foot traffic dropping off. That expansive mixed-use project is set to open next month.

In 2006, the Vest Pocket Business Coalition gave Wirick the designation of "Mr. Downtown" for his 55-year devotion to the community.

"And he certainly was," said Pat Holmes, vice-president of partner development for Visit Salt Lake. "He was just a treasure and will be so sorely missed."


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In an email, longtime customer Curt Burnett called the shop owner a vanishing breed because of his personal touch.

"Richard was the antithesis of today’s impersonal, big-box approach to marketing," said Burnett, a former Questar Corp. executive . "He treated every customer like an old friend and made customer satisfaction more than a cliche."

Wirick’s oldest son, Stephen, said he knew him as Mr. Optimist. "One of his favorite sayings in life was, ‘Life is 90 percent good and 10 percent bad — and just forget the 10 percent.’ "

"He was a good father," added Stephen Wirick, 60, noting that his dad made time for him and his two other sons, half-brothers Frederic and Andre.

At Utah Artist Hands Tuesday, O’Mara acknowledged being heartbroken over the loss of her neighbor and friend.

"The saddest thing of all is how very much he was looking forward to City Creek," O’Mara said, "and to not get to see it when we’re so close, it just breaks my heart."

At noon Tuesday, Shelley Woodruff, manager of nearby Caffe Molise, reminisced about Wirick’s big heart and said that area shop owners planned to place flowers outside the Oxford Shop, 65 W. 100 South.

"He was super-dedicated to our street and always trying to put us out there because we were kind of quiet during the construction," Woodruff said. "He was always fighting for us."

At City Hall, council members and Mayor Ralph Becker’s office praised him as a true champion of the urban core.

"I can’t think of any one individual that’s been a stronger advocate for downtown and the city," said Councilman Carlton Christensen

Art Raymond, spokesman for Mayor Becker, called Wirick "not only an unwavering and outspoken advocate for his neighborhood but an indefatigable small-business owner who saw opportunity in every challenge.

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