Quantcast
Get breaking news alerts via email

Click here to manage your alerts
(Leah Hogsten | The Salt Lake Tribune) Alex’s Lemonade Stand Foundation volunteer Kim Cummings waves at children entering the toy store hoping to offer passersby a free cup of lemonade. Alex’s Lemonade Stand Foundation (ALSF), a non-profit organization dedicated to finding a cure for all kids with cancer handed out free cups of lemonade at Toys R Us.
Alex’s Lemonade Stand visits Murray to raise funds for childhood cancer research
Toys “R” Us » Children’s store teams up to raise money, awareness to combat disease.
First Published Aug 02 2012 11:01 am • Last Updated Nov 30 2012 11:31 pm

For the second year in a row, Toys "R" Us teamed up with Alex’s Lemonade Stand Foundation to fight pediatric cancer. The Toys "R" Us store in Murray was one of 39 stores nationwide to host a lemonade stand to spread awareness and raise money.

"It was so very refreshing to work with the foundation that was so focused on kids helping kids," said James Cook, store manager at the Murray location, 5968 S. State St.

At a glance

Alex’s Lemonade Stand

Since 2005, the foundation has raised more than $55 million.

The foundation funds more than 250 research projects nationwide.

About $2,640 was collected for the foundation from the Murray’s Toys “R” Us store lemonade stand in 2011.

Join the Discussion
Post a Comment

Kerry Smith, public-relations coordinator for Toys "R" Us, said the effort raised $1.5 million in 2011.

"Last year was the first year that we partnered with ALSF," Smith said. "We were so excited to once again join the fight."

The summer fundraiser was an eight-week campaign that ran through June and July. The in-store lemonade stand took place June 21-22. Volunteers hosted the stand and offered lemonade along with information to customers. Those interested could donate at the cash registers.

"We’re one of only a handful of stores in the company that is able to have representatives come to the store and do a lemonade stand," Cook said. "The partnership of Toys ‘R’ Us and Alex’s Lemonade Stand has been amazing."

All the money raised goes to the foundation to fund research grants for doctors and scientists and develop resources for those affected by childhood cancer. The donation will also contribute to a travel fund that helps families cover travel costs to treatment facilities.

Cook said the response from the customers has been great.

"I’m always amazed at the amount of heartfelt donations that have been made," he said.

The foundation was created by Alexandra Scott, who was diagnosed with a pediatric cancer known as neuroblastoma in 1996 when she was still an infant. At age 4, Alex told her parents she wanted to host a lemonade stand to raise money to help children with cancer. She died in 2004, and the foundation has been dedicated to finding cures and providing support ever since.


story continues below
story continues below

"It’s a really amazing story of when life throws a lemon at you, you make lemonade," Cook said.

Along with the in-store effort, Toys "R" Us featured an online campaign.

"We really strive to engage the online world," Smith said. "We developed an interactive micro site, where people could make donations, find out more about the organization and see the children and family members affected by childhood cancer."

Toys "R" Us also used its Facebook page to promote the foundation and feature some of its heroes.

"We shine spotlights on ALSF heroes, such as Riley from Bowling Green, Ky., who lost two younger brothers to cancer," Smith said. "She began organizing ALSF grandstands and has raised $140,000."

The company also used Twitter to post lemonade recipes and share photos of stands hosted in stores across the country.

"We have received a tremendous outpouring of support and enthusiasm not just from our customers, but employees who have been impacted by childhood cancer," Smith said.

Kim Cummings was one of two volunteers who represented the foundation at Murray’s in-store stand.

"Nothing feels better than helping little kids," Cummings said.

She said she was looking for a way to get involved and give back to the community. She jumped online and researched ways to help when she came across the foundation.

"The event spoke to me because there’s nothing more vulnerable than a sick child," she said.

Aside from feeling good about offering her service, Cummings said she was excited to see kids wanting to help other kids.

Next Page >


Copyright 2014 The Salt Lake Tribune. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Top Reader Comments Read All Comments Post a Comment
Click here to read all comments   Click here to post a comment


About Reader Comments


Reader comments on sltrib.com are the opinions of the writer, not The Salt Lake Tribune. We will delete comments containing obscenities, personal attacks and inappropriate or offensive remarks. Flagrant or repeat violators will be banned. If you see an objectionable comment, please alert us by clicking the arrow on the upper right side of the comment and selecting "Flag comment as inappropriate". If you've recently registered with Disqus or aren't seeing your comments immediately, you may need to verify your email address. To do so, visit disqus.com/account.
See more about comments here.
Staying Connected
Videos
Jobs
Contests and Promotions
  • Search Obituaries
  • Place an Obituary

  • Search Cars
  • Search Homes
  • Search Jobs
  • Search Marketplace
  • Search Legal Notices

  • Other Services
  • Advertise With Us
  • Subscribe to the Newspaper
  • Access your e-Edition
  • Frequently Asked Questions
  • Contact a newsroom staff member
  • Access the Trib Archives
  • Privacy Policy
  • Missing your paper? Need to place your paper on vacation hold? For this and any other subscription related needs, click here or call 801.204.6100.